We help busy parents make more happen for their kids.
From birthday parties to tutoring to weekend plans, Surehand’s own team takes care of the details, start to finish, and keeps you in the loop the whole way.
- Family-owned in NYC
- Our own tutors and planners
- See your plan live, anytime
- Parties, tutoring & weekends in one place
We were doing too much of it ourselves, and not always well.
Surehand started the way most family businesses do, with a problem we couldn’t fix by trying harder. Between birthday parties, tutoring, and everything else our own kids needed, something always fell through the cracks.
So we built the team we wished we’d had: experienced party planners, tutors, and activity specialists. Each is an expert in their own category, working under one roof and one standard. Every plan you get still passes through real people.
— Mike, co-founder of Surehand

Our family, the reason Surehand exists.
You already do enough.
Booking tutoring. Planning the birthday. Figuring out the weekend. Each one is a dozen small jobs, and they usually land on one parent.
Hand us the party, the tutoring, and the weekend.
Four ways we help families
Pick one to see what you get.
From the first idea to the last goodbye.
Give us the date and what your kid is into right now. Your planner books the party and keeps a live plan you can check anytime.
- ✓Invitations sent, RSVPs and allergies tracked
- ✓A party-day plan on every helper's phone
- ✓Your budget, updated with every booking
Planning from $69 · On-site coordination $50/hr · Hosted parties $349
Your plan lives in SOFE, our platform, in a private workspace we set up for your family. Open it from the link we email you. No password needed.
Your planner or tutor sees what they need, and nothing else.
For a party, that’s the date, the guest list, the allergies, and the budget. For tutoring, it’s your child’s Learning Workspace, only if you choose to add one. You never have to explain things twice.
- ✓
Real people, on our team
Your planner or tutor is one of our own. Keep working with the same person, or switch anytime.
- ✓
Only what you choose to share
You decide exactly which details your planner can see. Home and family details stay private unless you turn them on.
- ✓
Access ends when the job does
Once the party's over, your planner's access closes on its own. You can take it back sooner, anytime.
- Date & venue
- Guest list14 kids · 9 confirmed
- AllergiesPeanut · dairy
- Budget
- Home & family details
Dana: Saw the peanut and dairy allergies. I found a space-themed cake that’s safe for everyone.
Here’s how Surehand works
Every service runs the same four steps. Here they are for Emma’s 7th birthday.
- 1
Emma’s 7th is Oct 17. She loves space. 14 kids, $600 all in.
You · 8:42 PMYouPick what you need.
A birthday party, a tutor, or plans for the weekend. Share the date, your kids' ages, and what they're into.
- 2
- 3 venues free on Oct 17
- 2 nut-free cakes quoted
- Prices checked
Your plannerYour planner gets to work.
One person on our team finds the options, checks dates and prices, and gets quotes. Software speeds up the search, and your planner checks every detail.
- 3Pick onePinwheel Play Café$320The park$90Your plan
You make the choices.
Your plan opens from a link we email you, with the decisions only you can make at the top.
- 4Café bookedInvitations sentRSVPs9 of 14Your plan
We see it through.
We book what you pick, send the invitations and reminders, and update your plan as things change.
What does your family need help with?
Pick what you need help with and we'll handle the rest.
Which of these can we help with?
Questions parents ask us
If you’re still wondering something, this is probably it. Anything else, email us at hello@surehand.co.
Is Surehand free to use?
Yes. Getting started is free, and Things to Do is free: our weekly list and Weekly Picks, planned around your own kids. A Weekend Away, a full weekend trip planned around your family, is $49. Party planning starts at $69, with on-site day-of help at $50/hour. Tutoring pods for PS 281 2nd and 4th graders are $40 a session ($320 for 8 sessions, starting any week). One-on-one tutoring for Pre-K through 8th grade is $95/hr online or $120/hr in person. Clubs for 2nd to 5th graders are $20 to $30 a session, paid only for the sessions your child comes to. You'll always see costs clearly before any work begins.
What happens after I tell you what I need?
Our team reviews it and gets to work: planning, sourcing, and preparing what's needed. We'll send you a plan, or the next thing we need from you, as soon as it's ready.
How is this different from a marketplace or directory?
It isn't one. Surehand isn't a directory of vendors for you to compare. We're the firm you hire. Our own team plans, sources, and delivers the work under our standards, start to finish, and we're responsible for how it turns out.
Who actually does the work?
Surehand's own team, working in SOFE, the planning platform we built. Software handles the legwork, like tracking RSVPs, organizing options, and checking details. A Surehand planner makes every decision and signs off on everything before it reaches you. You're working with Surehand, not being handed off to a directory.
What will I see while you plan?
For a party, your own private plan in SOFE, our platform: the guest list and RSVPs, allergies, the day-of timeline, supplies, and your budget, all kept up to date by your planner. For tutoring, you can add an optional Learning Workspace to follow how each subject is going. Weekend ideas come straight to your texts or email. We email you a sign-in link for any workspace, so there's no password to remember.
What is SOFE, and do I need to buy it?
SOFE is our platform, the family workspace Surehand plans in. It's made by the same family behind Surehand. Your plan lives there, so our emails will come from SOFE. There's nothing extra to buy. The private link we send you is all you need.
What areas do you serve?
We're focused on New York City families today. If you're outside the city, tell us anyway. We're expanding and want to know where to go next.
Is my family's information kept private?
Yes. We only use what you share to plan and coordinate what you asked for, and we don't sell your information. In your plan, you choose exactly which details your planner can see, and their access ends when the job is done.
How long does it take to hear back?
It depends on what you need. A few quick ideas can come back same-day, while a full birthday party plan takes a bit more time to put together well. We'll keep you posted along the way.
How much input do I have along the way?
Plenty. Surehand handles the execution, but you'll always weigh in on the decisions that actually matter to you. We just won't hand you a stack of vendor profiles to sort through yourself.
What if my Weekend Away plan isn't quite right?
Let us know within 48 hours and we'll do one round of revisions to fine-tune it. A different date, destination, or family joining in counts as a new request rather than a revision.
Can I pause or stop Weekly Picks?
Anytime. Pause for summer camp or a busy stretch and pick up where you left off, or stop with a reply. Weekly Picks is free, so there's nothing to cancel.
What if I need to cancel or reschedule a tutoring session?
Sessions can be rescheduled or canceled with at least 24 hours' notice at no charge. Sessions canceled with less notice, or missed without notice, are billed at the full rate, since that time was reserved for your tutor.
What if I need to cancel or reschedule my party plan?
Our planning fee is fully refundable if you cancel before we've started work. Once your planner has started, the fee covers that work and isn't refundable. On-site coordination is only ever billed for the hours actually worked. You pay any vendors (venue, cake, entertainment) directly, so their own policies apply to that part of the cost, not ours.
What if my request doesn't fit neatly into one category?
Tell us anyway. Birthday parties, tutoring, clubs, and things to do are where we're starting, but every form has space to tell us exactly what you need.